Amma Prempeh, a freelance BBC journalist and producer, has stated that actively promoting culture is one of the key ways to boost the economy and foster a sense of unity and pride among citizens.
Speaking to GhanaWeb on a wide range of issues on March 6, 2025, she emphasized that cultural preservation and promotion offer myriad economic benefits.
According to the producer of Kente Culture Story Documentary Film - The Importance of Kente to Ghanaians and Black Africans, it is heartwarming to witness a growing awareness of cultural preservation among Ghanaian youth.
In her view, beyond preserving the country's rich history, traditions, and values, there is significant economic potential in actively promoting Ghanaian culture both locally and on the world stage. "Culture promotion can lead to economic benefits through tourism, arts, and crafts.
