Boakye Agyarko, a former Energy Minister under the Akufo-Addo administration and an influential member of the New Patriotic Party (NPP) has called for the party to undergo a significant rebranding.
Agyarko's remarks come amid growing concerns within the NPP about a perceived departure from the party's founding principles and a tarnished public image.
In a statement reflecting on the NPP's current state, Agyarko pointed out that the desire for rebranding was an admission that the party had veered from its core values.
He noted that this deviation has affected the party's direction and identity, fueling calls for reform and a return to the NPP's original ideological brilliance. "The urgent call for rebranding is a tacit recognition that we have lost our way," Agyarko remarked. "Our current brand is tarnished, and we are unhappy with the state of affairs." Drawing inspiration from John Gardner's "Self Renewal," Agyarko emphasized that any organization, including political parties, must periodically re-evaluate its purpose and return to its foundational principles.
