Diageo plc has announced the sale of its 80.4% shareholding in Guinness Ghana Breweries plc to Castel Group for $81 million, further strengthening its partnership with the French beverage giant across Africa.
Despite the sale, Diageo will retain ownership of the Guinness brand and other key Diageo products currently produced by Guinness Ghana.
Under a new long-term licensing and royalty agreement, Guinness Ghana will continue to brew and distribute Guinness and other Diageo beverages, ensuring the brand's sustained presence and growth in the Ghanaian market.
Diageo will also maintain control over brand strategy and marketing in collaboration with Castel.
