Former Ghana Football Association (GFA) Vice President, George Afriyie, has highlighted the significant role football plays in marketing a country, especially in the tourism sector.
His comments come in the wake of Ghana's embarrassing failure to qualify for the 2025 Africa Cup of Nations (AFCON) after a disastrous exit from the qualifiers.
With Ghana absent from the prestigious tournament's draw, the nation faces growing frustration, with fans demanding immediate action to address the Black Stars' poor form.
Afriyie, reflecting on the power of football to boost a country's image, pointed out that nearly 1.4 million people tuned in to watch the AFCON in Côte d'Ivoire. "About 1.4 million people watched the Afcon in Cote D' Ivoire you will now ask yourself football in itself does it sell your country?
