The Minister of Information, Fati­matu Abubakar, has urged media own­ers and managers to invest in training programmes that would equip jour­nalists with the necessary skills to leverage Artificial Intelligence (AI) effectively in their work. According to her, embracing AI would significantly enhance efficiency and audience engagement, provided it was skillfully applied and balanced with ethical considerations. Underscoring the relevance of integrating AI into journalism practices, she stressed that it was essential for media organisations to remain competitive in the digital age. The minister was speaking at a commemorative lecture in Accra on Thursday, marking the 75th anniversary of the Ghana Journalists Association (GJA). The event was held under the theme '75 Years of Excellence in Journalism: Honouring the Past, Embracing the Present, and Shaping the Future.' Ms Abubakar reiterated the importance of training and educating journalists to adapt to new technologies. "Adapting to new technologies is essential for media organisations to remain competitive, starting with comprehensive education," she noted.