Warner Music Africa, a leading force in the African music industry, is thrilled to announce a new strategic partnership with Ground Up Chale's sync arm (GUTA Sync), an innovative leader in music synchronization and licensing focusing on African artists and music.

This collaboration is set to redefine music sync opportunities across the continent and beyond, bringing together Warner Music Africa's extensive artist roster and catalog with GUTA Sync's expertise in creative licensing solutions.

Through this partnership, which includes WMA's affiliates such as Africori, Africa's largest music distributor and publishing company, Warner Music Africa and GUTA Sync aim to enhance the visibility and impact of African music by providing comprehensive sync services.

These services connect Warner Music Africa's artists with high-profile film, television, advertising, and digital media projects.