The entertainment industry in Ghana has become a formidable force in shaping public opinion, especially during election cycles.

With the 2024 general elections drawing its curtains, the influence of entertainers, musicians, and actors is becoming more pronounced.

Beyond the mere enjoyment of art, these cultural figures wield immense power to mobilize voters, bridge social divides, and even sway political narratives.

Personalities such as gospel musician Nacee Music and other key figures from the music, film, and social media industries are playing a pivotal role in this transformative period.