Ghanaian pollster Ben Ephson, Managing Editor of the Daily Dispatch newspaper, has offered insights into why his prediction for the 2024 general elections missed the mark.
Speaking on Joy News on December 12, 2024, he attributed the misstep to voter apathy within the (NPP).
According to him, the low turnout among NPP supporters proved difficult to detect during pre-election polling. "Over the past 23 years, I've done 8 polls; I've missed 2.
Now, on both occasions, like this one, for example, it is difficult to know apathy.
