African governments must use public relations professionals to tell their stories – APRA President
Published:
1 month ago
Source:
3News
Group photo of the APRA, IPR-Ghana delegation and Mrs Fatimatu Abubakar. Mr Arik Karani, the President of the African Public Relations Association (APRA), has paid a courtesy call on Ghana's Minister of Information, Mrs Fatimatu Abubakar, to strategise on ways to join forces to project positive stories of Ghana and Africa to the global audience. Mr Karani, also the President of Kenyan Public Relations Association and the Lead Communications person for Community Resilience and Sustainability at the Wikimedia Foundation, underscored the need for African governments to use communication and public relations tools to tell their success stories to the global audiences. He also urged country-based public relations associations to collaborate with their respective governments in enhancing the reputation of their countries to the global community.
"I strongly believe that AFRA must help Africa to shine the light on their success stories and not only telling their stories to the global community but "story doing" to make positive impact. Mr Karani pledged to work collaboratively with African ministers of Communications and Information to brand the continent positively globally to attract investment opportunities.