The media has been urged to use its platform to demand accountability from perpetrators of gender-based violence, and shape public opinion on the problem.
This is because journalists have power to shape citizens' perspectives, attitudes and behaviours through stories, images and voices it amplifies.
The Convener of Alliance for Women in Media Africa (AWMA), Ms Mercy Catherine Adjabeng, made the call at a public forum on the theme: 'Voices for Change: Transforming Media Narratives,' in Accra, yesterday.
The event, organised by AWMA in collaboration with GIZ, the German corporation, in commemoration of the 16 Days of Activism against Gender-Based Violence, brought together media professionals, advocates, and activists, to discuss the critical role of media in preventing and responding to gender-based violence.