The Head of Public Relations at the Ministry of Education, Mr Larry George Botchway, has appealed to his colleague practitioners to continuously equip themselves with the requisite knowledge and skills to function effectively in the ever changing communication landscape.
He said the advent of Artificial Intelligence (AI) and sophistication in the digital environment made it even more imperative for PR and Communication Officers managing public information to stay adept to make their roles more important. "As the voice of the Ministry and its agencies, our work is critical in shaping public understanding and trust in the education sector.
Our role is key in building trust, ensuring transparency, and promoting the Ministry's policies and programmes," he emphasised.
Mr Botchway made the appeal at the opening of a two-day capacity-building workshop for Public Relations and Communication Officers of the Ministry of Education and its agencies.