The Chartered Institute of Marketing, Ghana (CIMG) has held its 34th Annual General Meeting (AGM), at the Lancaster Hotel in Accra, where the National President, Dr.
Daniel Kasser Tee, gave an account of the Governing Council's stewardship in the year under review, 2023.
In his address, Dr.
Kasser Tee emphasised the Governing Council's decision to base its "advocacy on marketing-related matters" on "scientific research." He specifically highlighted the completion of the third wave of the Ghana Customer Satisfaction Index (GH-CSI) for the Banking Industry in 2023, noting that the report has been published.