When I look back at the comms landscape in 2019, it feels like an entirely different world.
The way we communicated, the strategies we relied on, and the media we engaged with have evolved in ways we couldn't have predicted.From the growing importance of digital platforms to the rise of storytelling over traditional press releases, every aspect of how we engage with the media and audiences has shifted.
We have moved away from one-size-fits-all approaches and embraced strategies that prioritize relationship-building, trust, and consistency.
This evolution has been particularly pronounced in Africa, where dynamic industries like tech and entrepreneurship have redefined how we communicate success and innovation to the world.During this time, I've had the privilege of working with several African founders and CEOs across industries-crafting media strategies, securing press coverage, elevating thought leadership and visibility, and helping them navigate complex communications challenges.