In the run up to the 2024 General Elections, IMANI presents PULSE, a curated social media-based sentiment analysis report designed to follow the "pulse" of Ghanaians.After a short break, the PULSE is back again.The IMANI Public Understanding and Literacy for Sentiment and Election analysis (PULSE) is to determine the sentiment on social media regarding the major political contenders for the election, as well as influential trends and influencers that are shaping social media discourse.
The analyses are referenced from the following platforms:FacebookX (formerly, Twitter)YouTubeWebTikTokPodcastsNewsfeeds PULSE monitors primarily the two main contenders, the NPP and the NDC. After the confirmation of what we all believe is the electoral roll, 13 candidates have been presented for the elections of 2024.
This and subsequent editions of the PULSE will feature the main contenders that are talked about on social media.Information is gathered via main keywords.
As news themes change, analysis will be done on these keyword associations.This edition of the sentiment analysis will cover the post manifesto sentiment along the major policy themes, perception of candidates and campaign activities from August 2024 till October 10th 2024.