In the lead-up to Ghana's 2024 elections, IMANI's PULSE Episode 11 provides intriguing insights into the National Democratic Congress (NDC) and former President John Dramani Mahama's campaign performance on social media.
Analysing over 20,000 posts from August to October 10, 2024, the report paints a largely optimistic picture for the NDC.
The NDC recorded a significant 72% positive sentiment for both the party and Mahama's campaign activities.
As Mahama focuses on economic recovery and a "24-hour economy" policy, these promises have resonated well with online audiences.