A door-to-door campaign to raise awareness about breast cancer in rural communities of the country was on Monday launched in Accra.
It is aimed at helping to prevent late-stage diagnosis, which often result in more aggressive and costly treatments.
A breast cancer survivor and advocate, Miss Raissa Sambou who is spearheading the campaign said her focus was to educate people outside major cities who often lack access to healthcare information and cancer treatment centres.
She stressed the importance of reaching rural populations with life-saving information about breast cancer symptoms. "Prevention is always better than cure, especially when it comes to breast cancer," she noted, explaining that early detection significantly improves survival chances.