CLUB 5 ON 5 amateur football tournament launched

Accra Brewery Limited, producers of CLUB Lager, Ghana’s number one selling beer have launched their maiden 5-aside football tournament with the winner representing the country at a continental tournament in Tanzania.

The CLUB 5 ON 5 tournament which is part of the African zone’s football activation with eight other countries in the ABInBev Africa family aims to strengthen current friendships whilst starting new ones. 

The tournament is only open to only amateur teams of five players which may include an additional JAMA person. It will be executed in 500 selected outlets across Ghana and is open to both female and male team participants. 

Elimination matches will be organised in April at the local community levels, through to the regional level and national final until a winning team emerges. The winning team will be the pride of Ghana representing the country at the continental tournament in Tanzania. The Africa winners will get the opportunity to travel to Europe for an ultimate football experience. 

“CLUB has always offered more than just consistent quality but strives to be first in providing experiences that highlight who we are as Ghanaians, united by our shared passions. It is our strong belief that this tournament will add to CLUB’s exceptional legacy as Ghana’s quintessential beer,” Head of marketing at ABL, Ewurafua Addo-Atuah said at the launch. 

The launch was graced by former national team stars including John Paintsil, Laryea Kingston, Sam Johnson, Augustine Arhinful and Memunatu Sulemana. The stars thrilled fans in an exhibition match against a selected side from Kotobabi as a curtain raiser for the tournament. 

Entry Mechanics for CLUB 5 on 5 Campaign

1. Football playing consumers

a. Visit any 1 of the 500 participating outlets
b. Participating outlets can be found at www.africafives.com and CLUB’s Facebook
page
c. Entries open from 15 March to 3 April 2019
d. Outlet owner will give interested participants an A6 scratch card
e. Consumer has the chance to win instant prizes including airtime, complimentary
beer and branded collateral after scratching the back of the A6 card
f. Consumer writes his/her name, telephone number and team name on the back of the A6 scratch card
g. Scratch card will then need to dropped off into entry boxes provided in each of
these outlets
h. A team needs to be made up of 5 players plus an optional jama person
i. The competition is open to both males and females since there will a female
league as well as a male league
j. Selected teams will be contacted by telephone call and/or text message to confirm the time and location for community tournaments which will occur on 6 & 13 April
k. Regional tournaments will be held later in April with a national final in May

2. Non-playing consumers

a. Visit any 1 of the 500 participating outlets
b. Participating outlets can be found at www.africafives.com and CLUB’s Facebook
page
c. Starts from 15 March for 8 weeks
d. Outlet owner will give consumer an A6 scratch card
e. Consumer has the chance to win instant prizes including airtime, complimentary
beer and branded collateral after scratching the back of the A6 card
f. Additional activities for non-playing consumers to be activated via digital

3. Retailer incentive

a. Retailers need to achieve volume targets set by the Business
b. Top 2 retailers will accompany winning team to Tanzania