Prioristise fact-checking as weapon against disinformation – Prof. Opoku-Agyemang

Professor Naana Jane Opoku-Agyemang, the Running Mate of the National Democratic Congress, has urged Public Relations (PR) professionals to navigate the media landscape with vigilance, emphasizing the crucial role of fact-checking in an era of information overload.

Addressing PR experts during the national public relations and communications summit in Kwahu, she urged them to be extra vigilant in their work and prioritize the verification of information to counteract misinformation and disinformation.

She said as the public continued to grapple with the challenges posed by misinformation and information overload, the call to action served as a reminder of the vital role PR professionals play in maintaining the integrity of information sharing.

Mawuko Afadzinu, the Immediate Past President of the Institute of Public Relations (IPR) Ghana, highlighted the importance of adapting to new technologies like Artificial Intelligence (AI) to enhance the profession and status of PR practitioners.

"By blending their expertise in public relations and communications with AI’s processing powers, professionals can elevate their practice," he said, adding, "Moreover, AI can help combat misinformation, disinformation, and information overload by tracking sentiment.".

The event aimed to address pressing concerns in public relations, particularly in an era marked by widespread misinformation, disinformation, and information overload.

The three-day event, themed "PR experience in the age of misinformation, disinformation, and information overload," brought together industry experts, professionals, and stakeholders to discuss and share insights on navigating the complex landscape of modern communication