Ghana’s E-commerce sector faces challenges amidst key player exits

While it offers immense promise for market expansion and job creation, the sector grapples with significant hurdles that have recently led to the departures of notable players.

However, the sector faces several challenges that threaten its growth and sustainability.

Technology analyst Maximus Amertogoh suggests that the reasons behind these exits may not solely be economic, as cultural factors and operational issues might also be contributing factors.

“And that one could not just be economics, it may be cultural stuff that’s not favouring them and their model

The cost of operations may be higher because if you have a lot of competitors in the state and you have people that are signing up for your service and they are not delivering on time, customers will tell others and rather turn to other services.”

“So, the first thing they should have done or the first thing they can do is those in the country should think about how do I work with the telcos to ensure I have a stable connectivity for the kind of operations I do?

“So, they should have some partnership with them, yet a clear understanding of connectivity that they need so theirs will be consistent and reliable