World Public Relations Day Festival 2024 puts spotlight on AI, sustainability PR

To celebrate this year’s  World Public Relations Day (WPRD), the PR community will converge for the highly anticipated 2024 World Public Relations Day Festival organized by Global Media Alliance.

Themed “The Future of Public Relations In A Changing World”, this year’s festival campaign begins from May to July with a line of activities that promise to be engaging and insightful for professionals across the PR industry in Africa.

“This year’s WPRD Festival is a momentous occasion for the PR community to come together, reflect on our achievements, and chart a course for the future,” said Emma Wenani, Chief Director of Global Media Alliance.

The festival will feature a series of events including slush events, masterclass programmes, virtual thought leadership sessions, an industry mixer, and the main summit

This year’s festival will touch on key areas such as Sustainability PR, Storytelling, Arts, Artificial Intelligence, and Political Communication.

With a special focus on AI and Sustainability PR, this year’s festival will explore the impact of AI and Sustainability in shaping communication strategies for brands, organizations, and individuals

The 2024 World Public Relations Day Festival has lined up renowned speakers, thought leaders, and industry experts, who will share their insights, case studies, and best practices.