Serene insurance unveils corporate cloth

Serene Insurance, a member of the First Sky Group and a leading general insurance company has unveiled its corporate cloth to reinforce its strategic brand influence and identity.

The corporate cloth has blue, yellow and white colours noticeable with oval-like flower patterns, and the Serene Insurance logo is visibly intermingled all over the design of the cloth.

Mercy Naa Koshie Boampong, noted ‘This marks a significant milestone in our company’s journey, having established ourselves as the fastest growing insurance company bringing innovation, speed and agility to the delivery of insurance services within the country.”

Boampong reiterated that the unveiling of the corporate cloth, symbolised unity and identity and projected a sense of professionalism and it was an important activity to enhance recognition of Serene Insurance’s brand identity.

“It underpins our desire to remain professional and comfortable at the same time, and as a marketing instrument, enforces our consistency and sense of unity, belonging and team identity encompassed in us as walking advertisements for Serene Insurance

Yaw Oduro, commended staff for their commitment towards realizing Serene Insurance’s vision of being a dominant player in the general insurance ecosystem stressing that the company had reached a phase in its history where it was important to be deliberate about building a strong brand image and an enduring reputation that would stand the test of time and defined by Serene Insurance’s values, hence the addition of the corporate cloth to the boutique of brand collaterals.

He was excited to observe that since its inception in late 2018, Serene Insurance has built a privileged reputation as a provider of reliable and cost-effective insurance products and services that address the needs of the insuring public, having been adjudged the fastest-growing insurance company in Ghana in 2022.