Obroni Wawu October receives top reviews for its innovation and inclusivity

Over a thousand people from different backgrounds were present at Rawlings Park in Accra on October 29 2023, for the second edition of the Obroni Wawu festival.

The event, hosted under the theme “The Adeɛyie (to make better) Resurrection”, brought fashion enthusiasts and key stakeholders from different parts of the country and beyond, to celebrate Kantamanto Market for its role in reuse, repair, upcycling and remanufacturing of used clothes for global sustainability, circularity.

Organizers of the program, the Or Foundation and Kantamanto Market Community, say this year’s event was a call for all fashion enthusiasts and anyone who’d ever worn ‘foose’ back to the roots of Ghana’s culture of preservation, whilst also celebrating the importance of Kantamanto Market to Ghanaians and global circularity at-large.

Multiple events including musical performances, adeɛyie demonstrations, pop-up shops, a popular energetic drip contest, and a runway show featuring upcycled designs and stylish outfits from 5 emerging designers from the Obroni Wawu October (OWO) school.

This is a first of its kind event in Ghana and Africa, urban thrift and upcycle culture is on the rise and we believe events like this will not only celebrate and spotlight Kantamanto and Ghana for its creative entrepreneurial pathways within the industry but also cement its name as a flagship and global hub for circular fashion” he said.

As festival goers continue to share rave reviews with the #ObroniWawuOctober hashtag on social media; Obroni Wawu October has firmly established itself as an annual highlight in Ghana’s cultural calendar.

Obroni Wawu October (OWO 2023) partners included The Or Foundation, Kantamanto Used Clothing Association, Debonair Afrik, Palm Moments, Ghana Food Movement, Mabilgu Foods, Suya Republik and the She Guards with support from 3Music.tv, TV3, The Multimedia Group and Yfm.