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Trends that will shape Ghana’s mobility sector in 2023

Trends that will shape Ghana’s mobility sector in 2023

People are also realising that ride-hailing will not replace private cars on its own.

A survey conducted in 2022 showed that 55.2% of the population believed Bolt was the most affordable ride-hailing service in Ghana despite 2022 being a challenging year with currency depreciation and inflation.

With inflation in Ghana and the increased costs of goods and services, it is an assumption that the demand for ride-hailing services will reduce

For a business to be successful, it is vital that the service provided is quality and tailored to customers

A study conducted in 2022 shows that Ghanaian users have at least two applications of ride-hailing service providers on their mobile devices

These stats allow us to infer that Ghanaians, on average, receive quality service from Bolt drivers

As a result, we think it will be inevitable for consolidation in the market to take place – a trend we should be surprised about if we look at examples from ride-hailing and grocery delivery.

Original Story on: Citi Newsroom
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