Powered by EchoHouse: How Coke Studio stood out Afro Nation

That is why when Coca-Cola hired EchoHouse Ghana Limited – the 360 creative marketing communications agency – to activate Coke Studio at the 2022 Afro Nation Festival that headlined artiste such as Meek Mill, the agency’s focus was on how to make Coca-Cola stand out and engage consumers and festival goers in the most entertaining and creative way possible.

Armed with that success story, EchoHouse adopted the Zero Gravity experience but customized to tell the Coke Studio story.

This made the Coke Studio activation at Afro Nation a key marketing activity for the brand.

Another main part of the EchoHouse activation for Coke Studio at Afro Nation was to give the brand another touch point with young people

What was essential in the activation was to ensure that every consumer that experienced the Coke Studio activation at Afro Nation got a post card photo with the instant photography set up.

In the EchoHouse activation report, posting relating to the Coke Studio had a digital of 1.9 million, this did not include hundreds of user-generated-content that were shared on other platforms such as Snapchat and other posts that did not have the official hashtags “#COKESTUDIOAFRICA, #ANG2022 and #SOUNDOFGH.

Peter Adamitey is a Senior Account Manager at EchoHouse Ghana Limited, and was the lead on the Coke Studio activation at 2022 Afro Nation.