#CitiBusinessFestival: How the country can take advantage of the “Ghana Opportunity”

Stakeholders must work in a coordinated fashion to sell Ghana.

Ghana must sell itself to the rest of Africa

Juliet Asante stressed the importance of not focusing efforts on selling Ghana to just the west or Asia. We also need to sell Ghana to Ghanaians and the rest of Africa.

“Whenever we are talking about investment and attracting investments, we quickly jump outside of Africa… How are we selling Ghana to Ghanaians and how are we selling Ghana to the rest of Africa,” she said.

Ghana must secure mind share of target markets

“We need to focus more on occupying the minds of the people we are trying to sell Ghana to,” David Ofosu-Dorte said.

It is a total package that we should look at when we are selling Ghana because if you want to pick the individual variables, it will be very difficult for you to convince any investor to come into the country,” he explained.