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Why aren’t people in Accra better prepared for floods? The key is in communication

Why aren’t people in Accra better prepared for floods? The key is in communication

Most of these documents acknowledge that information is an important resource for flood preparedness.

The recent World Disaster Report, for example, states that the impact of floods has reduced in some parts of the world because the general public obtained useful information about the risk and acted on it.

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Mass information campaigns through radio, TV, newspapers, audio vans and weather reports have been ramped up globally in the past decade to improve flood disaster awareness.

Such efforts are premised on the idea that people’s ability to prepare depends on getting the right information about the flood.

Our study set out to investigate the effect of community participation in strengthening the relationship between disaster risk information dissemination and disaster preparedness.

Risk should be clearly communicated in languages that are understood locally and information must be channeled through traditional and community institutions.

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Our study results showed that providing flood information to the public instigates discussions among community members but has little impact on preventive action

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