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World radio day: Radio is Still Relevant - Candy Dempers

World  radio day: Radio is Still Relevant - Candy Dempers

The clock radio a symbol of routine, habit, intimacy and time.

The routine, habit, intimacy and timing of radio exists beyond the box next to the bed in the modern age and as we acknowledge a century of radio informing, educating and entertaining, for World Radio Day 2024, let’s turn up the volume and celebrate radio!

There are not many media forms that form part of modern-day media consumption that exist largely the way they did one hundred years ago.

Whether it be technological developments like cassettes, computers, CD’s, Bluetooth or the internet, radio remains.

 

Radio is resilient, robust, and relevant.

But why?

 

Intimacy 

The nature of what radio is, makes it intimate.

Remember late night study sessions with your favourite DJ where they’d take phone calls and faxes, well they’re still doing it, just via WhatsApp and DMs!

 

Evolving 

Radio used to be a box in the lounge or an item next to the bed, a physical thing.

As part of the evolution over the one hundred years of radio, it is no longer linear in approach, it is not only about what happens “on-air” but what happens with the audience as they consume media in the day.

 

We Speak Your Language 

A picture that speaks a thousand words is a powerful visualisation, but is it as powerful as a single word that paints a thousand pictures?

The ability to connect in one’s mother tongue remains powerful and despite a plethora of technology, the basic premise of a conversation remains hugely powerful. 

 

Technology 

Radio remains relevant because it is a friend to the audience but also made friends with other technologies over-time.

Radio transcends and radio creates community.

 

The Future 

Radio has given a voice to historical moments and has shaped the face of modern media, marketing and advertising.

Original Story on: AsempaNews
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