BIC’s art competition kicks-off in Africa and Middle East

BIC, a world leader in stationery, lighters, and shavers, announced today the kick-off of its flagship art competition, Art Master Africa, in its fifth edition.  The competition invites talent across Africa and the Middle East to express their creativity by producing artwork using the infamous BIC ballpoint pen.

Art Master Africa is an annual competition that is open to artists and creatives across the Middle East and Africa region.

The competition was incepted in 2017 in South Africa.

Following its success, Art Master Africa expanded into the Africa region in 2019 and into the Middle East in 2021.

Commenting on the occasion, Peter Van den Broeck, Senior Vice President and General Manager, Middle East and Africa at BIC, said: “We are ecstatic to announce the kick-off of the fifth edition of the Art Master Africa competition.

Through Art Master Africa we have touched and impacted many across the region, and we plan to continue to motivate and encourage the younger generation and creative community to express themselves innovatively, as we build on and elevate our campaign year-on-year.”

To find out more about the Art Master Africa competition, visit the website here.