IMANI's PULSE Reports: Bawumia’s stance on LGBTQ+ boosts positive sentiments towards his person - Adomonline.com

While the NPP leads in social media mentions, the NDC gains ground, particularly in non-social media platforms such as blogs and websites.

The Primaries for the vacant Ejisu seat also dominated mentions for NPP as several commentators on social media were speculating

This led to most of the high positive sentiments with regards to NPP on social media.

Like mentioned earlier, the public stance on the issue of LGBTQ+ by candidate Bawumia on the auspicious occasion of the Eid celebrations contributed much to his positive sentiments on social media

Additionally, and more significantly, the outdooring of his Vice candidate, Prof Jane Naana Opoku-Agyeman has boosted interactions on social media significantly, with over 4 million reaches on the day of the unveiling alone, as well as heavily positive sentiments on the day in question, from the limited samples that were analyzed

NPP still leads in mentions on social media

They have been engaging more and this has led to an uptick in their mentions and sentiments, which are largely positive and favourable on social media.