Gov't, private sector must work together to promote locally-produced rice – Association

Darko explained that, the initiative if well implemented will result in a boost in the rice industry.

He added that government can also purchase and distribute home-grown produce to institutions like schools, which will help Ghanaians familiarize themselves with the locally produced rice and align their taste preferences accordingly.

“If government will procure rice and pay on time to institutions including our Senior High Schools and all boarding schools, that will ensure that the mindset of Ghanaians and their taste buds get adjusted to what we are producing locally.

He stated that certain brands are seen to be superior to others because of advertisement and there is a need to promote Ghana rice since they are of high quality.

“It’s about the government machinery pushing and then it’s about us finding the right investors and marketing to push Ghana rice

Darko stated that, both the government and the private sector have to support the advertising of locally produced rice.

“This is something that government needs to work together with private sector and other organizations around the country.”