Africa collaboration to drive tourism growth and recovery - Indaba 2022 | 3NEWS

Africa’s Travel Indaba officially opened today Tuesday May 3 in Durban, South Africa with a call for the continent to work collaboratively to drive tourism growth, so as to accelerate the sector’s recovery.

On a balmy day at the Inkosi Albert Luthuli International Convention Centre, over 634 and 625 buyers took their place at the continent’s premier travel trade show, as it opened its doors after a three-year hiatus.

“Africa’s Travel Indaba is a springboard for the continent to achieve even greater levels of recovery.

We are here because we have a collective responsibility to reignite the African continent’s tourism growth and economy.”

According to South African Tourism’s Acting Chief Executive Officer, Themba Khumalo, the event theme Africa’s stories, your success, asks all Africans to own the continent’s narrative by telling our stories to the world

He added that when Africans tell their own stories, they embark on the journey of changing the continent’s narrative

“We shift perceptions from a continent that needs saving, to a continent that is thriving